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    There’s lots to loaf about our It Can Wait campaign

    If you haven’t seen it already, then you knead to! Our TV ad features the familiar shots of our bakery, our trucks and of course Jonathan Warburton – with the addition of the one and only George Clooney. Check the advert out below.

    Introducing #ITCANWAIT

    There’s so much to loaf about our new campaign – from the familiar face of Jonathan Warburton to the one and only George Clooney! But, the real hero of our advert is our classic Toastie loaf – and we all know that there is nothing better than a hot buttered slice of Warburtons Toastie (if we do say so ourselves)!

    That’s right, at the core of our campaign is perfect white bread – something so simple that provides a huge amount of pleasure to people across the nation. It’s so great, so tasty, so moreish, so enjoyable – that Jonathan decides a call with George Clooney can wait! And we don’t blame him – it really is delicious!  

    We want our advert to show how delicious our Toastie really is – soft and fresh, making the perfect slice of toast. As a family business, we all know there is no other brand in bakery that is as obsessed with quality as we are.  

    One thing is for certain - you’ll definitely be craving a slice of Toastie!

    A toast to quality

    The true hero of this campaign is our classic, white Toastie. We make around 350,000 Toastie loaves a day – and we go to great lengths to ensure they are of the best quality around!

    We place quality at the heart of everything we do, and everyone across our business is focused on delivering the best bakery in Britain. We look at everything – from the performance of the flour, to the colour of the crust and the texture of the bread – there is no part of the product that goes untested. Read more about the lengths we go to ensure we produce the best quality bakery products here.

    Get a slice of the action on social

    It’s all bee  happening on our social media channels! Head to our Facebook, Instagram and Twitter pages to see the reaction and get involved. Are you bready?

    Careers Drivers