Our new ad’s got it all: our bakery, our trucks, our delicious Toastie, and Samuel L. Jackson taking over the office of Jonathan Warburton. See it for yourself in full in the advert above, and read more about the campaign below.
In the advert, Samuel – sorry, Jonathan – explains exactly why our Warburtons Toastie loaf will always be the original, and how the wannabes don’t even come close. And only Samuel L. Jackson could be the one to come in and sort it out.
‘Jonathan’ responds to a social post in which a bread lover questions the resemblance of our Toastie loaves with other similar-looking products. As you can imagine, this doesn’t go down well and he explains exactly why by showing us what makes the perfect Toastie loaf: our unique blend of wheat, 147 years of baking passion, and some nerdy, yet essential, science stuff.
Whilst others may look similar, they can’t mimic five generations’ worth of expertise which goes into everything we bake. It’s been said that we’re borderline fanatical about making sure everything we produce is the best it can be – and that’s something we’ll never get tired of hearing.
We test everything from the softness of our bread, the butterability of a slice, to the loaf’s bouncebackability (yes, that really is a thing). And then we wrap it in our pretty wax paper packaging that you all know so well.
Not only are we all over your screens, but you’ll find us on outdoor posters near you too! Check out our poster campaign – coming soon to a street near you.
