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    Warburtons > Our Campaigns > Inside the Superbrands
    Warburtons > Our Campaigns > Inside the Superbrands

    Take a look behind the scenes

    If you haven’t seen the new C4 series of “Inside the Superbrands” then where have you been? The show, hosted by Helen Skelton, takes a look at some of Britain’s most popular brands, exploring how they became such a big a part of our cultural identity.

    Get some behind the scenes exclusives below, and some more information about some of the topics that were discussed on the programme.

    Watch now

    A little bit about us

    Hopefully you will get to know us a little better from watching the show! Since our company was first established by Thomas and Ellen Warburton back in 1876, it has been passed down through five generations of family bakers, and proudly remains a private family-owned and run business. You’ll see Jonathan on the show, but we also have Ross and Brett Warburton as our Executive Directors.

    You will probably also recognise Jonathan from our latest TV adverts, and hear how his family before him featured in our adverts too. You can watch some of these here.

    Born and bred in Bolton, Lancashire, where our headquarters are still based, we now employ nearly 5,000 employees across the UK and produce over 2 million bakery products each day. We have over 70 products in our range, from our melt-in-the-mouth crumpets to our classic Toastie loaf. And, as you’ll see on the programme, quality remains at the heart of everything that we do. Yes, we really do count how many holes are in our crumpets – it matters!

     

    View our classic adverts here!

    Introducing Ellie Warburtons

    That’s right, we have launched a delicious range of premium sweet treats under the Ellie Warburtons name. This new brand builds on our family business’ 146-year heritage of producing great quality bakery products, and offers eight mouth-watering flavours of sweet cakes including the wonderfully indulgent Cookie Dough with Caramel Slice and zesty Lemon with Blackberry Compote. Sounds delicious, right? As well as the shop in Skipton which you will have seen on the show, you can buy them online to enjoy now!

    Discover Ellies

    Caring for our environment

    You’ll have heard on the programme that food waste is a big problem nationally. We want to make sure that we do our bit to minimise food waste, within our manufacturing and distribution operations, and also in our consumer’s homes.

    We take great pride in making our products and hate to see them wasted. Within our operations, we are proud to say we have avoided sending any Warburtons food product to landfill since 2015. Any surplus products we have are redistributed to charities or made into animal feed.

    Since 2017, over 345 tonnes of product has been redistributed to help those in need, through our partnerships with Fareshare, Company Shop and other charitable organisations.

    We know that we still need to do more to ensure that all products we bake are consumed by people and are working hard to make this happen. We have also just launched the Warburtons Foundation to concentrate all of our efforts in the community with some big commitments and more to come.

    Hear from the stars of the show

    We are lucky to have some talented and brilliant people at Warburtons, some of which were part of the Inside the Superbrands programme. Hear a little more from them below!

    Peter Cowley

    Technical Innovation Controller, like the Willy Wonka of the bread world – our baker extraordinaire!

    Hear from Peter

    Peter Cowley

    Technical Innovation Controller, like the Willy Wonka of the bread world – our baker extraordinaire!

    How long have you worked at Warburtons? 13 years

    What is your favourite thing about working at Warburtons? The people! I’m very lucky to work with a great team….every day holds a new challenge.

    What was it like to be in front of the camera? Nerve racking, especially when you’re following an expert (Jonathan!).

    Favourite Warburtons Product: Crumpets!

    Joanna Whitehurst

    Technical Manager, making sure we make the best products at our Bolton bakery.

    Hear from Joanna

    Joanna Whitehurst

    Technical Manager, making sure we make the best products at our Bolton bakery.

    Job Title: Technical Manager

    How long have you worked at Warburtons? 8 Years

    What is your favourite thing about working at Warburtons? The people!

    What was it like to be in front of the camera? It was lots of fun and we spent a lot of time laughing at our ‘cheesy’ comments (some of them have got on camera).

    Favourite Warburtons Product: Crumpets

    Lee Pendlebury

    Driver Operations Manager, the man who uses his loaf to get our products to store every day!

    Hear from Lee

    Lee Pendlebury

    Driver Operations Manager, the man who uses his loaf to get our products to store every day!

    How long have you worked at Warburtons? 36 years, and I’m looking forward to the next 36 years!

    What is your favourite thing about working at Warburtons? Relaxed environment, good pay and excellent work life balance.

    What was it like to be in front of the camera? A lot more time consuming than I thought!

    Favourite Warburtons Product: 800g Super Toastie

    Debbie Rudkin

    Project Lead - Cake, resident queen of cake – Debbie used to work in our finance team…no wonder Ellies is doing so well!

    Hear from Debbie

    Debbie Rudkin

    Project Lead - Cake, resident queen of cake – Debbie used to work in our finance team…no wonder Ellies is doing so well!

    Job Title: Project Lead – Cake

    How long have you worked at Warburtons? 23 years

    What is your favourite thing about working at Warburtons?  The friendly people who work here.

    What was it like to be in front of the camera? Scary and exciting in equal measure! Helen is lovely and made the day really enjoyable.

    Favourite Warburtons Product: 800g Toastie, it’s impossible not to make perfect toast with it!

    Michael Hamer

    Baking Technology Manager, quality guru, crumpet hole counting whizz…floor sweeper to his pals…until now!

    Hear from Michael

    Michael Hamer

    Baking Technology Manager, quality guru, crumpet hole counting whizz…floor sweeper to his pals…until now!

    Job title: Baking Technology Manager

    What does your job involve? I am responsible for managing the quality of Warburtons flour and ingredients across the business.

    How long have you worked at Warburtons? 5 years

    What is your favourite thing about working at Warburtons? The people. From day 1, everyone I have met in Warburtons has been welcoming, helpful and enthusiastic. It is great to work in an environment where everyone is passionate about the business and the products it produces.

    What was it like to be in front of the camera? It is certainly a little daunting. I really enjoyed the day and having the opportunity to showcase some areas of my role and Warburtons.

    Favourite Warburtons Product: The classic Toastie loaf

    Angie Colquitt

    Executive PA to Jonathan Warburton, the boss' PA and well, obviously the real boss of Warburtons!

    Hear from Angie

    Angie Colquitt

    Executive PA to Jonathan Warburton, the boss' PA and well, obviously the real boss of Warburtons!

    How long have you worked at Warburtons? 15½ years

    What is your favourite thing about working at Warburtons? The people and the company’s family values.

    What was it like to be in front of the camera? Nervous excitement but the film crew were great at putting you at ease.

    Favourite Warburtons Product: Pancakes

    Gary Lofthouse

    Commercial Development Manager. He can usually be found looking for exciting new business opportunities for the brand.

    Hear from Gary

    Gary Lofthouse

    Commercial Development Manager. He can usually be found looking for exciting new business opportunities for the brand.

    How long have you worked at Warburtons? 29 years 3 months

    What is your favourite thing about working at Warburtons? I like working for a family business where everyone lives and works to the values. I love my role as I am involved in all things new business, channels and geography, developing our presence internationally with sales growing in Spain, Dubai and Singapore to name a few.

    Favourite Warburtons Product: White Artisan Sourdough

    Emma Dransfield

    Test Baker. Ensuring we have the best quality products.

    Hear from Emma

    Emma Dransfield

    Test Baker. Ensuring we have the best quality products.

    How long have you worked at Warburtons? 2 ½ years

    What is your favourite thing about working at Warburtons?  The  opportunity to do my hobby as a job.

    What was it like to be in front of the camera? A fun experience!

    Favourite Warburtons Product: Old English White

    Kirsten Knight

    Unbeatable Quality Manager. There's no beating Kirsten when it comes to knowing what makes the perfect crumpet..or loaf, or teacake for that matter!

    Hear from Kirsten

    Kirsten Knight

    Unbeatable Quality Manager. There's no beating Kirsten when it comes to knowing what makes the perfect crumpet..or loaf, or teacake for that matter!

    How long have you worked at Warburtons? 26 ½ years

    What is your favourite thing about working at Warburtons? Great people, who are passionate about what they do and the quality of the products they help to create, produce & sell!

    What was it like to be in front of the camera? Pretty daunting but Helen (Skelton) was great and really put me at ease.

    Favourite Warburtons. Product: Seeded Batch

    Like what you see? Want to join our family?

    We are recruiting now for various roles from Drivers to Warehouse Managers to Project Engineers. Find out more and apply using the link below. We’d love for you to join us!

    Apply now