Warburtons, the UK's number one wrapped bakery brand, has launched a line-up of football-themed packaging to celebrate a major football event this summer.
The new packaging features red and blue football shirt designs across 5 SKUs: 6 pack Hot Dog Rolls, 6 pack Seeded Burger Buns, 12 pack Sliced White Rolls, 8 pack Sliced White Rolls, and 6 pack Sliced White Rolls.
"This summer is an exciting time for sport and especially football, so at Warburtons, we wanted to get involved too. That's why we're hugely excited about revealing the new packaging, which will support retailers and capitalise on this summer's major sporting event by exciting consumers and providing the perfect solution for football-themed displays -- encouraging consumers to celebrate with our Rolls, whether at a BBQ or at home."
The rolls are available in supermarkets and convenience stores from the 14th May for 9 weeks.