HOW TO ENTER
Olivia and the DONT agents need YOU to help, by providing an alibi to prove Olivia couldn’t possibly have taken part in the Crumpet Heist and is of course completely innocent. To provide an alibi, you can engage with the posts on our socials by commenting, or you can call the DONT helpline – 0800 193 1876 and leave your voicemail alibi. The best alibis will be shortlisted and may be used on our social media platforms as part of our campaign activity.
All comments or voicemails provided could also win prizes! See below for full terms and conditions.
We are sure the great British public can come up with some brilliant and imaginative ideas to confirm Olivia Colman could not have committed this terrible crime against crumpets. It’s important that you have read and agreed with the terms and conditions available below before leaving your voicemail or comment.
PRIZES TO BE WON
If you leave a voicemail by calling the DONT helpline, you could win one of 3 Merlin Gold Annual Passes for a family of 4 valid for 12 months.
If you leave a comment on one of our social media posts, you could win one of 25 Warburtons National Pleasure merch bundles, which include a Warburtons crumpet Cruudie, a pair of Warburtons Crumpet Slippers and an I Heart CRMPT Mug, as featured in our new advert!
Warburtons National Pleasure Giveaway – Summary Terms and Conditions:
GB, 18+ only. 10am 06/05/25 – 10:00am 01/06/25. Entrants must comment on dedicated campaign content posts (live across Facebook, Instagram and TikTok) or leave a dedicated voicemail which details an “alibi” as to why Olivia wasn’t part of the Warburtons Crumpet Heist. No purchase necessary.
Prizes: those who leave a voicemail will be entered into the chance of winning 1 of 3 Merlin Gold Annual Pass.
Those who comment will be in with a chance of winning 1 of 25 Warburtons National Pleasure Merch Bundles (full details outlined below).
Internet required. Every separate comment is an entry and there’s 28 prize winner(s) overall. Please note, the winner(s) will be the author of the comment or voicemail.
Promoter: Warburtons Hereford House, Hereford Street, Bolton, BL1 8JB.
FULL TERMS AND CONDITIONS
1. This Promotion is open to residents of Great Britain aged 18 or over, excluding employees of the Promoter, its agents and anyone professionally associated with this Promotion.
2. No purchase necessary; however, internet access and a valid Instagram account is required.
3. Promotion Period: Enter between 06.05.25 and 01.06.25 inclusive.
4. To Enter:
a. Call the DONT helpline on 0800 193 1876 and leave your name, phone number and email address alongside a voicemail alibi as to why Olivia couldn’t possible have orchestrated the heist.
b. OR log onto your Instagram, Facebook or TikTok account (or create one for free), and comment your alibi for Olivia on dedicated campaign posts on the channels outlined above.
c. By leaving a voicemail and commenting on the post you confirm you’ve read and agreed to the detailed terms and condition, as well as our privacy notice found here: https://www.warburtons.co.uk/privacy-policy/
5. Voicemail and comment usage:
a. Warburtons retain the right to use submitted voicemails as part of their wider social campaign as part of UGC (user-generated-content) content across their owned social media platforms.
b. Warburtons retain the right to use submitted comments across social channels as part of UGC content across their owned social media platforms.
c. Chosen submissions each week will be picked through the duration of the campaign which will be used as part of the Alibi Of The Week Content between 6th May and 1st June 2025.
6. Entrants must keep their profile on a public setting for 2 weeks after the end of the Promotion Period in order to be contacted if they are selected as a winner.
7. Unlimited entries are permitted per social media account during the Promotion Period. No person may win more than 1 prize.
8. The Prizes: There will be a chance to win 1 of 3 Merlin Gold Annual Passes for those who call in and leave a voicemail, and a chance to win 1 of 25 Warburtons Merch Bundles for those who leave a comment on a relevant social media post (each merch bundle comprises 1x Warburtons Cruudie, 1x Pair of Warburtons Crumpet Slippers and 1x I heart crumpets mug). Prizes can only be shipped to GB addresses.
9. Winner Selection: 28 winner(s) will be selected from all valid entries received during the Promotion Period. Winners will be selected by a judging panel based on the quality, originality, and relevance of submitted comments and/or voicemails, as outlined in the campaign posts. The panel will include at least one independent, impartial member unconnected to the promoter or entrant. The panel’s decision is final and no correspondence will be entered into. In the event of a tie, the panel will re-evaluate tied entries to determine the winner.
10. Winner Notification: The winner(s) will be contacted via the social media account used on entry or via the contact details provided (if leaving a voicemail), within 5 working days of winner selection and will be required to respond to confirm eligibility and acceptance of the Prizes, within 72 hours of initial contact. In the event that a winner does not respond to the initial contact within 12 hours, the Promoter reserves the right to disqualify that winner. Winners will be picked at the end of the campaign period on June 1st. Some winner(s) will be notified via email or phone call as per the terms outlined in the DONT helpline Voicemail.
11. Prize Acceptance: Winner will be notified within 5 working days of acceptance of the Prize to arrange fulfilment of the Prize. In the unlikely event that a Prize doesn’t arrive within 7 days of Prize Acceptance, the winners will have a further 7 days to inform the Promoter by messaging on the social media platform in which they entered the promotion. In the event that the winner does not inform the Promoter within this time frame, the Promoter will reserve the right to not reissue the prize or limit its value at their sole discretion.
12. Moderation: The Promoter reserves the right to reject entries which, in the reasonable opinion of the Promoter:
a. are in breach of the Terms & Conditions;
b. contain any content that is offensive, harmful, objectionable or which is otherwise unsuitable for publication including with respect to race, religion, origin or gender, or which could reflect negatively upon the name, reputation or goodwill of the Promoter or any brand partner;
c. contains or refers to any unauthorised third-party brand or reference any third-party names, logos and/or trademarks;
d. promotes any political agenda.
13. Provided no objection from the winners is received, if you are a winner, your surname and country of residence can be made available by sending a self-addressed envelope to Warburtons National Pleasure Giveaway, Jennie Bearman, Warburtons, Hereford House, Hereford Street, Bolton, BL1 8JB up to 1 month after the close of the promotion. Winners can object to their surname or county of residence being published or request for the amount of information being published to be reduced during the Winner Notification process. However, without prejudice, the Promoter will provide winner information to the Advertising Standards Authority on reasonable request.
14. The Promoter may request that the winners participate in reasonable publicity arising from the Promotion. Participation is at the winner’s discretion and is not a condition of Prize Acceptance.
15. The Promoter seeks to run a fair and secure promotion and prevent abuse and cheating. If you enter in a way that is not consistent with these Terms & Conditions, your entries (and any of your associated aliases) will be disqualified, any Prize awarded may be void and recoverable, and the Promoter reserves the right to bar you from entering future promotions for a period of at least six months. For this reason, the Promoter reserves the right at any point to:
a. Verify the eligibility of entrants and/or provisional winners by requesting such information it consider reasonably necessary for this purpose. Entry or a Prize may be withheld unless and until verification is completed satisfactorily.
b. Disqualify entries that are not made directly by the individual entering the Promotion.
c. Disqualify bulk entries from individuals, trade, consumer groups or third parties, incomplete entries and entries submitted by macros or other automated means.
d. Disqualify entries beyond the maximum allowed, or those using techniques such as ‘script’, ‘brute force’, multiple SIM cards for Text entries, masking identity by manipulating IP addresses, using aliases or identities other than their own or any other means.
e. Disqualify entries which, in some other way, do not fully meet the requirements of these Terms & Conditions.
f. Entries submitted by bot or spam accounts will be disqualified from the competition.
16. The Prize(s) are not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason a Prize is not available, the Promoter reserves the right, at its sole discretion to substitute the Prize for another of equal or greater value.
17. If the Promotion is not capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, the Promoter reserves the right to disqualify any individual who tampers with the entry process or does not comply with these Terms & Conditions, or invalidate any affected entries and/or to cancel, modify or suspend the Promotion.
18. No responsibility can be taken for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of receipt. The Promoter does not guarantee continuous or secure access to Instagram, TikTok or Facebook.
19. This Promotion is in no way sponsored, endorsed or administered by, or associated with Instagram, TikTok or Facebook. You are providing your information to the Promoter and not to Instagram, TikTok or Facebook, and Instagram or Facebook is not responsible for any element of this Promotion.
20. The Promoter and its associated agencies and companies are not liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion or accepting or using the/a Prize(s), except for any liability which cannot be excluded by law. Nothing will exclude the Promotor’s liability for death or personal injury as a result of its negligence.
21. The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances of the Promoter.
22. All personal data supplied for this Promotion will be used solely for the purpose of this Promotion by the Promoter and/or by any agent appointed by it to assist with running the Promotion and will not be disclosed to an unconnected third party unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at: https://www.warburtons.co.uk/privacy-policy
23. If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect.
24. By entering, you will be deemed to have agreed to be bound by these Terms & Conditions.
25. If there is a discrepancy between these Terms & Conditions and those in any promotional material, these Terms & Conditions will prevail.
26. These Terms & Conditions are governed by English law and their interpretation and application will be subject to the exclusive jurisdiction of the courts of England and Wales.
Promoter: Warburtons, Hereford House, Hereford Street, Bolton, BL1 8JB.