Warburtons has teamed-up with Co-op on an innovative new supply deal to deliver the convenience retailer’s own label bread.
The partnership now sees Co-op’s own-brand bread distributed daily to stores in towns, cities and villages across the UK through Warburtons logistics and distribution network.
The operational supply deal has all the ‘ingredients’ to deliver quality and value conveniently.
Colin Bebbington, Sales Director at Warburtons, said: “This partnership with Co-op will maximise our industry-leading distribution network to deliver freshly baked bakery products to its stores across the country. We are proud to be part of this partnership and are looking forward to working together with Jacksons and the Co-op for the long term.”
Co-op’s Director of Chilled Food and Bakery, Sinead Bell, concluded: “This is an exciting development with all the ‘ingredients’ to bake in our shared values – Co-op is committed to meeting the need for great quality, fresh, delicious bread and bakery products, conveniently. As a co-operative, collaboration is a corner-stone of approach and by working together we have been able to innovate and explore new ways to provide access to every day family essentials in our local communities.”
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