Warburtons remains Britain’s most chosen brand
Kantar, the world’s leading data-driven analytics and brand consulting company, this week launched their Worldpanel division’s annual British Brand Footprint report. This reveals the ranking of the top brands as chosen by shoppers over the last year and entails a deep dive into how consumers are buying FMCG brands.
Now celebrating its tenth year, Brand Footprint is Kantar’s global study of which brands shoppers are choosing to buy, and why.
The top 10 brands play a huge role in the lives of British households. Being chosen a combined 2.9 billion times annually means that, as a collective, they find their way into the average home’s cupboards, fridges and freezers 100 times per year. We are absolutely thrilled to take the #1 spot again, for 10 years of the report.
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