Warburtons remains Britain’s most chosen brand

Kantar, the world’s leading data-driven analytics and brand consulting company, this week launched their Worldpanel division’s annual British Brand Footprint report. This reveals the ranking of the top brands as chosen by shoppers over the last year and entails a deep dive into how consumers are buying FMCG brands.

Now celebrating its tenth year, Brand Footprint is Kantar’s global study of which brands shoppers are choosing to buy, and why.

The top 10 brands play a huge role in the lives of British households. Being chosen a combined 2.9 billion times annually means that, as a collective, they find their way into the average home’s cupboards, fridges and freezers 100 times per year. We are absolutely thrilled to take the #1 spot again, for 10 years of the report.

Similar News

News Stories

Brits’ perfect Jubilee sandwich revealed as nation prepares for long weekend of celebrations

Ahead of the Jubilee weekend, we have uncovered Brits’ perfect sandwich to honour the coronation celebrations...

Read More
Campaigns
News Stories

You Butter Believe it: Warburtons Crumpet Slippers are back this Christmas

The hunt is on for GOLDEN crumpet slippers offering a lifetime supply of Warburtons crumpets

Read More
News Stories

We’re supporting Food Waste Action Week!

Did you know – 20 million slices of bread are thrown away at home in the UK every single day!

Read More
Campaigns
News Stories

Keep your feet toasty this winter with our FIRST EVER crumpet slippers

For Christmas 2020, we wanted to give our loyal crumpet lovers something extra special!

Read More