Pop up shops launch in Harrogate and Skipton, with eight flavours including Espresso Brownie and Lemon with Blackberry Compote.
We are pleased to share the launch of Ellie Warburtons Cakes – a delicious range of premium sweet treats, available exclusively from pop-up shops in Skipton and Harrogate.
This new brand builds on our family businesses 145-year heritage of producing great quality bakery products, and offers eight mouth-watering flavours of sweet cakes including the wonderfully indulgent Cookie Dough with Caramel Slice and zesty Lemon with Blackberry Compote.
The premium cakes which are being launched initially on a trial basis will be available from two local pop-up shops in the Yorkshire hotspots of Harrogate and Skipton. The Skipton pop-up opens on 28th May and the Harrogate pop-up launches on 4th June. Both pop-ups will be open throughout the summer and will be followed by a national launch in June where consumers will be able to order the cakes online for delivery direct to their home.
Jonathan Warburton, Chairman of Warburtons, says, “We are thrilled to introduce the Ellie Warburtons range of deliciously indulgent cakes. This is an exciting new venture for our family business and we are taking very much an entrepreneurial approach to how build the brand while bringing with us the core of Warburtons ethos – quality and taste. I hope that a slice of Ellie Warburtons will become a firm favourite with families up and down the country – my slice of choice is the Espresso Brownie!”
Ellie Warburtons Cakes launches exclusively in Skipton from 28th May and Harrogate pop-up store from 4th June where cakes will be sold individually and prices at £3. Alternatively head to www.elliewarburtonscakes.co.uk from 21st June.
FREE FROM CONSUMERS CAN NOW HAVE THEIR CAKE & EAT IT!
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