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    Warburtons > Our Campaigns > Ask for Ellen
    Warburtons > Our Campaigns > Ask for Ellen

    Ask for Ellen

    We have partnered with Morrisons to launch ‘Ask for Ellen’ to support families through the holidays. ​

    ‘Ask for Ellen’ at any Morrisons’ café during our campaign periods and receive a portion of two standard crumpets, along with a choice of 6 toppings for free – no questions asked. When live, the offer is available to everyone, all day, every day.

    From 05/08/24 to 25/08/24, ask for ‘Ellen’ at the till point at any UK Morrisons Cafe to receive 2 x Warburtons standard crumpets with a choice of 6 toppings, during Morrisons Cafe opening hours, while stocks last and subject to availability.  Vegan spread available on request.  Other alternative toppings are not available.  Limit of 1 portion per customer per day.  Offer is not transferable and cannot be exchanged for cash.

    And if you’re looking for inspiration, we have lots of crumpet recipes here.

    Why Ellen?

    Who is Ellen?

    Why Ellen?

    Supporting families is as important to us today as it was to our founder, Ellen Warburton, when she first started baking back in 1876. Ellen’s first batch of four loaves of bread and six cakes sold out in under an hour. Within two weeks, the tiny shop in Bolton was renamed ‘Warburtons the Bakers’ and continued to go from strength to strength ever since.

    All those years on and Warburtons is now the largest bakery business in the country but still remains a private family-owned business, actively managed by the fifth generation, Jonathan, Ross and Brett.

    The Warburtons Foundation

    Discover more

    The Warburtons Foundation

    As a family business, families and communities are at the heart of our business. We launched the Warburtons Foundation in 2022 as a way to group together all of our community activities and set clear goals for what we want to achieve in our communities. The foundation aims to support schools and community organisations with product donations, educational resources and financial grants.

    Get involved

    Ask for Ellen Activity Sheet

    Download

    Our Competition Winner

    Congratulations to Jodie who was the winner of our Ask for Ellen colouring competition. She designed this amazing outfit for Crumpy and is over the moon with her prize! We loved it so much, we had it created into an official Crumpy design, check it out! With almost 1000 entries to the colouring competition, this is a fantastic achievement!

    Our Ask for Ellen colouring competition was the first ever activation of its kind with Morrisons and has led the way for them to create colouring stations in their cafes for children (and adults too if they fancy of course!).