Focus on Fibre
At Warburtons, we’ve been baking delicious and nutritious bread for families since 1876. We believe that good food should be affordable, accessible, and enjoyable, and that includes making sure our products contribute to a healthy, balanced diet. One of the unsung heroes of a balanced diet is fibre, and we’re proud to play a big part in getting more of it onto your plate!
At Warburtons, we provide more fibre to the nation’s diet than any other food brand. In fact, we deliver over 12,125 tonnes of this vital nutrient to UK diets annually, and almost 50% of our range is a source of, or high in, it. We’re always striving to help get even more fibre into the nation’s diet, making good food choices more accessible and available to everyone.
All About Fibre
What is Fibre?
Fibre is a type of carbohydrate found in plant-based foods that your body can’t digest. It passes through your digestive system largely intact, and while it might not sound glamorous, it does some amazing things for your health!
Why is Fibre Important?
This essential nutrient helps us in many ways; it’s fantastic for keeping your gut healthy, helping everything run smoothly. Plus, a diet rich in fibre can even help prevent serious illnesses.
Recommended Intake
The good news is that getting enough fibre can be delicious and easy! The recommended daily intake of fibre for adults in the UK is 30g. Many of us aren’t quite reaching this, but with a few simple changes, you can boost your intake.
Get your Fibre Fix
Want to get your Fibre Fix? Our Fibre Fix range is made with 9 seeds and grains. 2 slices of our Fibre Fix (500g) loaf contain 8g of fibre, and each Fibre Fix roll contains 6g of fibre. Find out more about our Fibre Fix range here.
Sources of Fibre
You’ll find fibre in a variety of tasty foods. While all our bread and bakery products contribute to your fibre intake, you can also find this important nutrient in:
Whole grains: Such as wholemeal varieties of bread, oats, brown rice, and wholewheat pasta.
Fruits: Apples, bananas, berries, and pears are all packed with fibre.
Vegetables: Broccoli, carrots, leafy greens, and potatoes with their skins on are excellent choices.
Legumes: Lentils, beans, and chickpeas are fibre powerhouses.
Nuts and seeds: Almonds, chia seeds, and flaxseeds are great for sprinkling on your meals.
Tips to get More Fibre
Tips to Get More Fibre
It’s easier than you think to add more fibre to your diet! Here are a few simple tips:
Start your day with a boost: Choose a high-fibre breakfast such as a slice of wholemeal toast (Fibre Fix is a great option!) or a fibre-rich cereal
Make smart swaps: Opt for brown rice instead of white, or wholemeal bread instead of white. While all our breads contribute fibre, choosing wholemeal bread can significantly boost your daily intake.
Eat your fruits and veggies: Aim for at least five portions a day, and try to eat the skin where possible.
Add legumes to your meals: Throw some lentils into your soup or chickpeas into your salad.
Snack wisely: A handful of nuts or a piece of fruit makes a great fibre-rich snack.
The Nation's Fibre Provider
Nearly half of Brits don’t know how much fibre they should be eating daily. So, we’re rolling out fibre across the UK with our latest marketing campaign.
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