OUR Fibre campaign
At Warburtons, we’ve been baking delicious and nutritious bread for families since 1876. We believe that good food should be affordable, accessible, and enjoyable, and that includes making sure our products contribute to a healthy, balanced diet. One of the unsung heroes of a balanced diet is fibre, and we’re proud to play a big part in getting more of it onto your plate.
At Warburtons, we provide more fibre to the nation’s diet than any other food brand. In fact, we deliver over 12,383 tonnes of this vital nutrient to diets of Great Britain annually, and almost 50% of our range is a source of, or high in, it. We’re always striving to help get even more fibre into the nation’s diet, making good food choices more accessible and available to everyone.
THE NATION’S fibre provider
In our current Fibre campaign, which is live across outdoor posters nationwide, radio stations, social media, press and on YouTube, we make the claim that we are the “Nation’s Fibre Provider.” Please see the substantiation for this claim below.
We sell the highest volume of fibre in GB
*Based on volume of fibre sold via food products in GB, May 2024-25. Source (c) Worldpanel by Numerator’s Take Home data, 52 w/e 18th May 2025.
We sell more fibre than any other branded manufacturers
Source (c) Worldpanel by Numerator’s Take Home data, 52 w/e 18th May 2025. Fibre sold via food products by top branded manufacturers between May 2021 and May 2025.
You can also click the links below to find out more.
