150 YEARS IN THE BAKING
To mark our 150th birthday, we have launched our latest campaign which centres around our 150 year history, illustrating our deep-rooted obsession for baking.
THE NATION’S FAVOURITE CRUMPET
In our current radio advert, part of our broader campaign, we make the claim that we make the “Nation’s Favourite Crumpet.”
Well, we sell more crumpets than any other brand, with over 60% share of the crumpet market. Please see relevant information for this claim below, detailing our share of the crumpet market vs other brands over time.
Source: NielsenIQ EPOS Sales Data 4w/e 24.01.26.
You can also click the links below to find out more.
