It's no secret that we as a nation love sandwiches. So we polled 2,000
adults to discover Britain's favourite sandwich!
This year, Britain’s best-loved sandwich is the bacon butty.
Other popular fillings include cheese and pickle, chicken and bacon, and even a
filling of crisps. We know the sandwich is still a national treasure and the
most popular meal in the UK, accounting for 5.9bn meal occasions1.
Interestingly, this time last year, cheese topped the chart,
closely followed by ham and cheese, which has now slipped to sixth place with
the nation favouring sausage and egg mayonnaise a year on.
When it comes to preparing the perfect sandwich, the
research revealed ‘white medium sliced bread with the crusts left on and cut
into squares’, as the top choice.
But it’s not just sandwiches being enjoyed more by the
nation, a third of adults are eating more toasties now than they did before the
lockdown, with cheese the most popular filling.
As well as toastie fillings, the research identifie the
condiments most enjoyed with sandwiches to be pickle (40%), ketchup (37%) and
mayonnaise (55%). Others choose to spice up their sarnie with a splash of
sriracha (6%), a drop of tabasco (6%) or a spread of English mustard (34%).
The research also found that almost half of the nation (43%)
are eating more bread and toast (34%) since lockdown. The average person will
enjoy four sandwiches and two toasties during a typical week – but a fifth of
the nation will eat more than seven sandwiches in a seven-day period whist
social distancing continues.
Also, the average household is getting through two loaves of
bread a week – with a quarter consuming more than three loaves a week
Nearly a third of Brits said the reason they’ve had more
bread is because they aren’t buying as many meals away from home, and 29 per
cent put it down to having lots of other food in the house which goes well with
Lunch is still the most popular time to enjoy a sarnie or
toastie with 82 per cent doing so, while a quarter of Brits (23%) frequently
indulge by snacking on a sandwich. More than a third actually prefer sandwiches
for lunch over a hot meal, and 24% would even struggle to go a day without
enjoying a slice of bread.
In fact, sandwiches account for 56% of all carried out lunches
and 32% of all in home occasions2.
However, no longer are people creatures of habit as 73 per
cent of the nation try to alternate their sandwich fillings, and one in 10 have
been more experimental with fillings during lockdown.
The research revealed the weird, whacky and unusual
creations put together by the UK where one person admitted to enjoying a
chocolate spread and salami sandwich. Another confessed to eating a chocolate
biscuit sandwich, with corned beef and peanut butter also among the inventive
Our comment: "However you prepare it or whatever you
fill it with, there’s something that can’t be beaten about a good old British
sandwich. The combinations are endless so it comes as no surprise that bread is
still one of the nation’s favourite go-tos. It’s interesting to see bacon top
the list as we’re all craving comforting, simple and hearty meals as social
distancing continues. It’s also great to see Brits get more creative in the
kitchen with jam and cheese, and even peanut butter and marmalade being used in
the nation’s sandwiches.”
The Nation’s Top Sandwich Flavours 2019:
- Ham and Cheese
- Ham salad
- Cheese and onion
- Egg mayonnaise
The Nation’s Top Sandwich Flavours 2020
- Egg mayonnaise
- Cheese and pickle
- Tuna and mayonnaise
- Ham and cheese
1 Kantar Usage w/e 22nd March 2020 ‘The Sandwich Occasion’