We are the 2nd biggest grocery brand in the UK based on sales, after Coca-Cola (Nielsen, March 2011). We have doubled in size over the last decade and jumped from 3rd to 1st most recognised bread brand in the UK in the last five years, but we're aiming to rise even further.
We have ambitious plans to become one of the world's best family food businesses. To achieve our aim, we're constantly diversifying our range and bringing new product innovations ' from new loaf ideas to baked snacks.
We've invested in excess of ??400 million over the past decade in new technology which will help us achieve our ambitious plans.