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Warburtons Family Bakers


Helping our retail partners

Our Sales Team deals with all the major supermarkets and convenience store groups, while the Category Development Team help supermarkets design and plan their bread aisles, making sure they have the products shoppers want to buy and developing in-store materials alongside our Marketing Team. Our New Channels Team is always looking for alternative routes to market new sales opportunities.

  • Priya

    Whats your role?

    I'm a Category Planning Manager.I basically make it easier for shoppers to find the products they're looking for in the bakery aisle.

    Why did you become part of the Warburtons family?

    The continuous focus on quality and pride in both people and food ' as a family owned business there's a high level of trust from the family members and we can talk to each other openly and freely. It's a great place to work.

    What's your biggest achievement so far?

    My biggest project involved improving the skills of the whole team to advance our merchandising and better support our customers. Having only been here 9 months, it was a really useful experience.

    What's next?

    I'm continually developing here, and I've learnt both on the job and through specific courses. My line manager is very supportive, and my next goal is to become a competent category manager.