A member of the sales and distribution team from Warburtons Newburn Bakery in Newcastle, will be launched into the spotlight when he appears in a new national television advert for Britain's favourite family baker.
Long-standing employee, Ian Havver from Blaydon, was selected from hundreds of Warburtons employees located across the country to appear in the advert.
The new advert celebrates the pride and commitment of Warburtons staff and the great care they take in baking and delivering the nation's daily bread.
Conceived and created by their new advertising agency Rainey Kelly Campbell Roalfe Y&R, Warburtons is investing over £10 million into a new heavyweight national TV, print and online advertising campaign.
Building on its long-term strategy to highlight the care that Warburtons takes in baking the freshest, highest quality products, the ads will hit TV screens in the spring featuring the new strap line - 'Warburtons. We care because our name's on it'.
Ian is one of ten lucky employees who were recently whisked off to Warburtons head office in Bolton, Lancashire, to take part in filming, which included members of the Warburton family.
Ian said: "This is a really exciting time for me, "I've been working for Warburtons for over 17 years and it was fantastic to be asked to appear in one of the adverts. I'm sure my family and workmates will be thrilled to see my face on TV too! They've already made me promise not to leave my job in pursuit of an acting career!
"Warburtons is a great company to work for, it's like one big family and everyone takes a great deal of pride in their work, which is shown in the quality of the products we deliver to our customers on a daily basis. I hope everyone enjoys the new advert as much as I enjoyed taking part in it!"
Jonathan Warburton, executive chairman of Warburtons, said: "Our new TV ads communicate how Warburtons extended family of employees is as passionate about quality and service as the real family and that it is their passion for baking which guarantees the quality of the bread.
"It was therefore only appropriate that we were able to include some of our very own employees in the adverts themselves! They all gave a very passionate performance and it was a fun few days of filming - watch this space to see them on the big screen!"
Warburtons is family success story which employs approximately 5,000 people across 14 different bakeries and 15 depots. The company produces over two million bakery products each day and has roots firmly planted in the North East, with its bakeries in Newburn, Newcastle and Stockton-on-Tees.
