How Bread is Packaged

Warburtons use three different types of packaging for its bread. These are: wax paper for the large bread, polythene bags for other breads, and polypropylene and laminate films for toasting products, rolls and teacakes.

The most important reason for packaging is to protect bread from damage, tampering or contamination either in the bakery, shop or during transportation. Packaging is also a vital way of communicating with the consumer. Today’s packaging is versatile and sophisticated allowing many different colours, designs and messages to be incorporated. 

Packaging also adds shelf life to a product. All Warburtons bread is put into air-tight packaging to retain moisture and keep the bread soft and fresh. Wrapped bread can last up to four days, unwrapped bread will only last one day.

Wax Wrap
Warburtons pioneered the use of wax paper, first launched in about 1930 and still use it for many sliced loaves including its best selling Toastie white sliced bread. It is still the most original form of bread packaging and has distinguished some of Warburtons top loaves for years.