Bakery Case Study

Scotland
Bellshill Bakery and Aberdeen Depot

Warburtons bakery in Scotland is based in Bellshill, Lanarkshire and has a distribution depot in Bucksburn, Aberdeen.

Warburtons has been operating in Scotland since 1996 and is experiencing 6% year on year volume growth.

Between Bellshill Bakery and its Aberdeen Depot, Warburtons Scotland employs over 360 people. In December 2002, Warburtons Bellshill bakery opened an 8,000 sq ft extension to its distribution area.

Warburtons dominates the branded morning goods market in Scotland. Between its Bellshill Bakery and Aberdeen Depot , Warburtons bread reaches consumers as far north as the Shetland Islands and as far south as Stranraer. Products baked at the Bellshill bakery include All in One, our Toastie loaves, Farmhouse and Milk Roll.

Warburtons Wax Wrap Medium White Sliced Loaf is the best selling Warburtons product in Scotland. Scots eat a staggering 600 million slices of Warburtons bread every year.

Warburtons support many charities throughout local communities all over Scotland. Recent donations to charities include the WRVS and Guide Dogs for the Blind.