As an ambitious business, we’re not content with just being the number one bakery brand in the UK (Nielsen, Jan 2015). We want to become Britain's best food business. 

Forgive us for the pun, but the last thing we want is for the bread market to go stale. Our dedicated product development team and our Head of Innovation spend their time racking their brains to come up with new ways of giving British families great quality, great tasting food that fits in with their daily lives.